Transformers MMO?

Jagex *gasp* and Hasbro are teaming up together to create a new MMO based on Transformers.

They are aiming to launch it on 2012 in all major Western markets.

Not much is known about the MMO, though Jagex primarily develops browser-based games. And given the relatively close release window it is probably safe to assume that this too will be browser-based game. The press release also states "Iconic Autobots and Decepticons set to battle online in 2012," so players will probably embody the bots, rather than a plucky human sidekick.

What do you think about it, since Jagex is known that it doesn't listen to its community.

Why would Jagex even think about developing such a game? Leave a thought in the comments!